Highlighting how everyone loves “Blinding Lights,” the teaser shows an array of people offering their rendition of the After Hours hit. From helping them pass the time to serving as the theme for “feelin’ themselves,” the various cuts go to show the pervasive importance of the track. At the end of the ad, The Weeknd is seen pulling up to the Raymond James Stadium in Tampa, Florida, the location of the NFL Super Bowl LV.
Additionally, Pepsi has revealed that fans can “Grab & Scan” Pepsi products to unlock exclusive Super Bowl LV Pepsi Halftime Show content and “experience the show like never before.”
Watch the ad for The Weeknd’s Super Bowl LV Pepsi Halftime Performance set to air on CBS February 7 above.